Norr
Norr
Norr, in colour
ConsumerIdentity2026
IIIntent
Build an identity that behaves differently in every season.
Identity — 2026
A consumer brand that needed to look like itself while never repeating a campaign.
IVThe problem
A fixed identity in a category that resets four times a year.
VInsight
VIThe system
One mark, one grid, an open palette governed by rules of proportion instead of a fixed set.
VIICraft
One mark, one grid, an open palette governed by proportion rather than a fixed set.
VIIIWhat we made
Identity system
Motion language
Seasonal palettes
IXOutcome
- Four seasons, one brand
- +61% unaided recall
XReflection
Colour is a system, not a decoration.
Role
Identity — Art Direction — Motion
Made together.Repeated outward.